What I Do

Brand & Marketing Strategy

  • Define brand purpose, positioning, and portfolio architecture

  • Craft messaging and go-to-market strategies

  • Guide brand identity and expression across key touchpoints

  • Lead campaign and creative strategy to drive results

Customer Insights & Innovation

  • Turn research into actionable insights, personas, and journeys

  • Design experiences that strengthen customer connection and loyalty

  • Translate trends into future-ready innovation strategies

Design Thinking & Team Enablement

  • Facilitate workshops to solve complex, cross-functional challenges

  • Align teams through human-centered frameworks and decisioning tools

  • Mentor high-performing teams through player-coach leadership

Founder & Solopreneur Services

  • Clarify brand purpose, voice, and personality

  • Create focused messaging one-sheets and full brand handbooks

  • Translate strategy into visual and verbal expression across key assets